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October 26, 2009

Off-page Search Engine Optimization-Using RSS

Filed under: Internet Marketing — admin @ 2:45 pm

Off-page Search Engine Optimization-Using RSS

One thing that you should not underestimate is the value of turning one-time visitors into regulars. In order to do this, you must be updating the content of your site on a regular basis, but assuming that you do so, you should try to encourage people to come back regularly. (Learn how you can sell website to earn money from internet.)

Perhaps the easiest way of doing this is by using RSS.

RSS stands for really simple syndication which is a way of feeding information to people who subscribe to your site automatically. If you have a Blogger or WordPress blog, or you create podcasts or videos, you can set up an RSS feed that automatically tells your subscribers every time you update your site, and assuming that your content is valuable enough, this should keep your visitors coming back on a regular basis.

Most people use RSS feeds to send a small snippet of information to subscribers as a way of inviting them to visit their site to get the full story. Moreover, because an RSS feed sends out information directly to your subscribers RSS reader, it is a very effective way of getting your message out to people without having to resort to e-mail.

The first thing to do if you want to start using RSS is to burn a feed using a site like Feedburner. Once you have done this, you can install this feed on your Blogger blog using the Subscription Links link that you will find in the drop-down menu that is generated when you click on the add Gadget link from the Blogger Layout screen.

If on the other hand you are using WordPress, you should install the WWSGD plug-in because it will make it incredibly easy for your readers to become subscribers. (Learn more about a great way to make money from home by flipping websites.)

Another thing that you can do with your RSS feed is submit it to the directories.

Once again, the directory listings are going to generate one way incoming links to your site, and we have already established how important these can be.

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On-page Search Engine Optimization – Meta-Tags

Filed under: Internet Marketing — admin @ 2:45 pm

On-page Search Engine Optimization – Meta-Tags

Apart from having a domain name that accurately reflects what your site is about, the other main on-page SEO requirement is to have accurate meta-tags, which are elements of the underlying page code that the search engine robots will look for when they visit.

At one time, meta-tags were the #1 most important aspect of SEO, but because many SEO specialists and experts were able to manipulate meta-tags in a way that the search engine people did not like, their value has now been significantly demoted. Indeed, it is generally believed that Google (who are, after all, the number one search engine, commanding just short of 70% of the global search market) pay absolutely no attention to meta-tags. (Learn how you can sell website to earn money from internet.)

However, that leaves 30% of the search engines that do use meta-tags, and it is therefore to your advantage to make sure that they are properly formulated.
The way you would do so will to a certain extent depend on the kind of site that you have built.

If you have coded the site in HTML, then you need to create tags that should look like this:

This is just a sample of the kind of information that you would include in the meta-tags. Fortunately, even if you need to create meta-tags for an HTML page, there are a couple of free meta-tag generators at SEOTools and Free-Webmaster-Tools that you can use to generate perfectly acceptable meta-tags quickly and easily. (Check out this site on how to sell a website at flipmastery.com.)

If on the other hand you are like many other web masters who have a WordPress based site under their SEO-friendly domain name, you should download and install the All-in-One-SEO-Pack plug-in as this will automatically create all of the meta-tags you need.

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4 Things ALL Articles Must Have – Don’t Forget!

Filed under: Internet Marketing — admin @ 2:45 pm

4 Things ALL Articles Must Have – Don’t Forget!

The importance of articles in today’s websites and internet based companies are immeasurable. They dictate a lot in the success and the drive of traffic into one’s site. It has become a key element in making a site work and earns a profit. A website operator and owner must have the good sense to include articles in his or her site that will work for them and earn them the many benefits articles can give to their site. (For more detailed information on flipping websites as a way to make money on the internet.)

Articles have been known to be the driving force in driving traffic to a website. Articles are a factor in giving site high rankings in search result pages. The higher a site ranks the bigger slice of the traffic flow pie he gets. With a huge number in traffic flow, there are more profits and more potential for other income generating schemes as well.

But, it is not just about stuffing your site with articles; they have certain requirements as well. These requirements must be met to obtain the maximum benefits an article will provide for your site. A well written article will catch the eyes and interest of your customers and keep them coming back for more. They would also be able to recommend your site to others.

Here are some tips to help you and assist you in making your articles. Below you will read about four things all articles must have to make it successful and helpful in making your site a profit earning and traffic overflowing site.

Keywords and Keyword Phrases.

An article must always be centered on the keywords and keyword phrases. As each website visitor goes to a site, there are those who are just merely browsing but actually looking for a specific something. When this happens, a searcher usually goes to a search engine and types in the keywords they are looking for (e.g. Toyota Camry, Meningitis, Tax Lawyer and Etcetera). It could be anything they want. (Learn more about a great way to make money from home by increase traffic website.)

The Important thing is that you have an article that has the keywords that are related to your site. For example, if you maintain an auto parts site, you must be able t have articles about cars and their parts. There are many tools in the internet that provides service in helping a webmaster out in determining what keywords and keyword phrases are mostly sought out. You can use this tool to determine what keywords to use and write about.

Keyword Density

Know that you have your keywords and keyword phrases, you must use them fully. An article must have good keyword density for a search engine to feel its presence. Articles should at least have ten to fifteen percent of keyword density in their content for search engines to rank a site high in their search results. Getting a high rank is what articles do best for a site.

Keyword density is the number of times a keyword or keyword phrase is used on an article. The number varies depending on the number of words used in an article. An effective article must have a keyword density that is not too high or too low. With a very high density, the essence of the article is lost and may turn off a reader as well as the search engines. It comes off as overeager. A low number may be ignored by the search engines.

Good Article Content

Like what is stated above, you cannot just riddle an article with keywords. They must also be regarded as good reading materials. Articles must be able to entertain people as well as provide good information and help for their needs. Articles should be written well with correct spelling and good grammar. If you want people to trust you, make your work good and well thought out.

People respond well to figures, facts and statistics. Try to get great information and as many facts as you can. A good and well written article will boost your reputation as an expert in your chosen field or topic. As more people believe in you. They will be able to trust you and your products.

Linking Articles

And another important thing to remember. If you are going to submit articles to ezines and/or contribute your articles to newsletters and other sites, DON’T ever forget to include a link to your site. A little resource box with a brief description of your site and you should always be placed right after your articles that you have submitted. If people like your articles, they will most likely click on the link directing them to your site.

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October 25, 2009

Leaflet Designing

Filed under: Internet Marketing — admin @ 10:15 am

Leaflet Designing

Leaflet is a way of showing your ideas as well as emotions in terms of words, pictures and then graphics. The way you present your ideas in the leaflet will determine or will influence the perception of your readers in terms of the messages conveyed in your leaflet. The information in your leaflets will enable your customers to decide whether your information has relevance to them or is just a waste of their time. (Learn more about a great way to make money from home by flipping websites.)

The design of the leaflet must be created in such a way wherein the whole point you want to discuss in the leaflet are conveyed in a direct and concise manner that is effective enough in encouraging comments as well as action from the readers. In terms of the text to be used it must possess the following characteristics: persuasiveness, must be interesting, noteworthy and helpful. Create your text in such a way that it will leave a mark in the minds of its readers. And then be sure to use only short paragraphs and then make sure you mark them with headings. For sequential ideas make use of bullets since it is must easier to read. Also, for those information which you may want to give emphasis on you may highlight or make use of a different font and then bold the texts.

The picture design is also important in the leaflet since it will help you to convey your message more effectively. The pictures to be use for the leaflets will depend on the subject or the theme of your leaflet. The layout process entails for careful planning and this would require team work since you will be deciding on the type of text and pictures to be used for your leaflets. Layouting would require for initial sketches that would show where you want your text to be placed, where the headings will be placed, where the pictures will go, what colors are best for texts and for the background.

After the layout process will then commence the printing. The design would now be uploaded in the computer. The typing and the formatting of texts will need a word processing program such as MS Word. But for those expert computer users they may prefer to use QuarkXpress or Adobe Photoshop especially for the designing process. But for those who doesn’t have computers and don’t know how to use one there are professional printers out there where you may take your leaflet project. And if ever you find it a tedious task to visit every local print shop in your place you can always surf on the net for professional printers that offer affordable prices for your leaflet project. It is much easier and convenient searching online. (For great information on getting targeted traffic for making money on the internet.)

Things to remember to instruct your printers- the usual things that happen especially when you take your leaflet project to a printer is that they commonly cut the leaflet to size and so you must never forget to instruct them to leave a bleed margin. The bleed margin is usually a space of 2mm around the edge of the design which is commonly lost during the cutting process. Another thing, images should be saved as 300 dpi and stored in as JPG or TIF files. But if ever the quality of the image is too low then there is the possibility of its corners to go jagged. The paper to be use should also be given great consideration since papers that are too thin tend to blot when colors are applied.

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Affiliate Programs And Becoming Wealthy

Filed under: Internet Marketing — admin @ 10:15 am

Affiliate Programs And Becoming Wealthy

A lot of the times it pays off to work with other people. In this article we’ll talk about how to establish an income with affiliate programs.

Affiliate programs (in addition to being called Referral Programs or Partnership Programs) are fundamentally commission-based sales strategies. You advocate a web site to your users and receive a
share from any purchases those users produce. You profit
from the commission and the web site benefits by making sales it
would not otherwise have earned. If you have ever gone to a
website and come across links to Amazon, those were affiliate
links. (For more detailed information on how to get backlinks.)

You could campaign a affiliate program from a web site you have already
set up, or make a web site especially to advertise a product or
service. As long as it takes in more cash than you expend on
establishing them and purchasing traffic, you’re happy.

Affiliate advertisements work in two manners: you are able to join them to produce
income, or you are able to operate one to pull in users.

- Linking up to an Affiliate Program

As with any commercialising venture, you need to becareful in the
choice of an associate program. The benefit from a
affiliate program is that it generates additional ways to produce
income from your users. Rather than selling them a product
yourself, you direct them to a partner and acquire a percentage. (For great information on flipping websites for making money on the internet.)

On the downside though, your affiliate advertisements will take up the
position of another advert that you might have
placed. You have to be sure that all promoting placements
on your web site are pulling in the greatest income achievable. Whenever
you are not generating the most from your web site, you are flipping
income aside.

The key to success is to select the proper program, correctly
from the “get-go”.

At present, numerous commercial sites operate affiliate programs.
That’s because they recognise that they only have to give a
commission whenever a sale is actually produced; it is a established formula to
generate income without jeopardy. What that entails for you is
that once it amounts to selecting an affiliate program, you are
going to have a vast range to choose from. What it entirely comes down to though is product and cost.

Although it could be tempting to go for the program that gives
the greatest commissions, the program will not give you a cent
if your users will not go there or will not purchase when they arrive
there. You have to be sure that the service you are
advertising is of actual interest to the sort of users you
purchase, whether you are buying them from SEs or
anyplace else.

Sure enough, you are able to work backwards: You discover a high-paying
affiliate program and make a small-scale web site to direct users to
it, but do you know where to purchase users for a program like
that? You are going to have to research the field of operation, suss out
the most best-selling sites, and negotiate banner campaigns and
link up exchanges.

That’s very well if you prefer to invest the time and the effort.
Simply it is very much less complicated to ascertain an affiliate program operating
in a subject area you are acquainted with, and apply that program to
gain additional cash.

For instance, say you had established a dating web site. You could
produce a little bit of income marketing subscriptions, but you could produce
even more by joining Match.com’s affiliate program and
selling them your users. Unless you are planning to equal the
web’s largest dating web site, you are not going to be fit
to contend directly and beat them, but you are able to join them-and
generate money.

Or instead of selling your users directly to a ‘challenger’,
you could see for services that complement your own. Visitors
to your dating web site, for instance, could be interested in
purchasing flowers, books on relationships or tickets on singles
cruises. As an alternative from selling only one product-membership
subscriptions-you’d be marketing a complete range of assorted
goods to the same people, and maximising the sources of your
revenue.

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Off-page Search Engine Optimization-More On Videos

Filed under: Internet Marketing — admin @ 10:15 am

Off-page Search Engine Optimization-More On Videos

As suggested when we were looking at using articles to promote your business, marketing with videos is a numbers game. The more videos you have published and the more networking sites those videos were featured on, the more traffic you will draw to your web pages.

Therefore, you should not limit yourself to uploading your video to only one networking site, irrespective of the fact that YouTube is (according to Alexa) the third most popular site on the internet. (You’ll find great information here about how to flip websites for profit.)

There are many online video viewers who prefer other sites, and it makes sense to put your video in front of these people as well as those who use YouTube.
Once your video is ready, there are a couple of sites you can use to upload the finished movie to most of the leading video networking sites.

The first resource that you want to look at is offered by TubeMogul, a place where you can mass upload your video to many of the leading network sites completely free. The site also offers many outstanding analytical tools, so it is definitely one that you should be using if youre not doing so already.

As you can see from the screenshot, TubeMogul will distribute your video to most of the leading sites (YouTube and Yahoo Video are missing from this graphic), but it does not serve every major network site. If you want to complete the picture and are willing to spend a little money (and it is very little money) then you should also look at HeySpread because there are few sites that you can distribute your video to from here that are not served by TubeMogul.

Videos are an effective way of promoting your business for free, but the secret is to make as many videos as you can and to have them published in as many places as possible. Also, while it is not necessary to try to publish a Hollywood blockbuster, what youre trying to do by publishing videos is to create one video (or many) that everyone loves. Do this, and a traffic landslide is well on the way to your site! (Learn more about a great way to make money from home by flipping websites.)

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